Press Start

A small book about the hardest part of anything: starting.

No grand plan, no methodology to learn first, no course bolted onto the end of it. Just a short, blunt nudge to stop dreaming up “plans”, stop waiting for the perfect time, and actually press start on whatever it is you keep putting off. I wrote it because it’s the advice I’ve had to give myself more times than I’d care to admit.

Think of it as the lightweight companion to Extreme Production — that one’s the method, this one’s just the kick up the arse to begin.