No, AI hasn’t killed your website traffic (I’ve got the proof)
Everyone's blaming AI for killing their traffic. I checked a year of data across 70 real sites. They're wrong.
Instead of lobbing another hot take on the pile, I pulled twelve months of analytics from around 70 business websites we actually look after, and counted.
AI tools came out at roughly 0.1 to 0.5% of sessions. The scary “half my traffic, gone” story just isn’t in the numbers.
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8 comments
I felt personally attacked and then I fixed it. growth.
lost the plot a bit at the toast comparison but you know what, fair
every word out of this man's mouth is just facts with a Yorkshire accent
my boss is going to think I'm a genius on Monday and it's all because of you
accidentally left this playing and my dog now understands web design better than me
5 stars, would be ratioed by my own website if it could talk
no idea how I got here but I'm subscribing out of respect
this man is a national treasure and I will personally fight anyone who says otherwise