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22 years of brutally honest website advice in 15 minutes

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craigburgess 754 subscribers

Published on Jan 19, 2026 · 15:00

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22 years of doing this, boiled down to 6 rules. Most sites don't have a design problem, they have a clarity problem.

Twenty-two years of building, fixing and pulling websites apart, and it nearly always lands in the same place: people can’t tell what you do or why they should care.

Six rules to sort that out, none of which need a full redesign.

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7 comments

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one_pixel_off 9 hours ago

criminally underrated. how is this channel not at a million subs

▲ 3.0K Reply
comic_sans_survivor 1 month ago

the only YouTuber I let cook. carry on Craig

▲ 560 Reply
area_man_online 4 days ago

came here to learn about SEO, ended up crying in a Greggs car park. 10/10 no notes

▲ 2.1K Reply
font_criminal 6 hours ago

Craig if you're reading this my website is haunted and I'm fairly sure it's your fault

▲ 311 Reply
hovering_intent 1 week ago

showed this to my nan and she immediately rebuilt her entire business in Microsoft Word, thank you

▲ 5.6K Reply
pagespeed_freak 2 days ago

forget the websites. WHERE. ARE. THE. ARROWS.

▲ 1.9K Reply
captain_caps_lock 3 days ago

watched this 47 times, still don't own a website, zero regrets

▲ 430 Reply