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True fans instead of fans at all costs

2020 — I have a theory I want to share with you.
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The value tipping point

2020 — Every second there’s around 6,000 tweets written on Twitter. That’s 350,000 tweets per minute, 500 million tweets per day and 200 billion per year.
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Making more things leads to more people listening

2020 — Some of you may remember I decided to start podcasting daily again.
burgle.xyz › writing › essays › marketing

How to fix your tweets

2020 — Theory: make short form content such as tweets harder to create to improve the quality of them.
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Building a niche of anvils and feathers

2020 — How many times have you said any of these things?
burgle.xyz › writing › essays › marketing

0-100

2020 — I’m currently building a new secret Twitter account.
burgle.xyz › writing › essays › marketing

You’re always in the PR game

2019 — All your life you’re promoting yourself.
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Our own exhibition of perfect life moments

2019 — The last four days have given me a lot of time to think, as I’ve been laid in bed questioning my existence. I’ve been ill, and because I am a man I’ve
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Discovering the IndieWeb

2019 — Self-publishing is so 2004. Or so I thought, until a few weeks ago.
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Content. Content. Content.

2019 — I had a catch-up with a client yesterday after their new website had gone live, and they were asking for next steps, how we continue to grow the websi
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