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Your favourite colour is not a brand strategy

2026 — My favourite colour is orange. That doesn't mean your brand should be orange. → Watch on YouTube
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Who's still paying for websites?

2026 — Two comments I got this week. "Are you from the past lol, nobody is paying that sort of money for a website anymore." And "who is still paying for a website". → Watch on YouTube
burgle.xyz › videos › marketing › content

Don't always listen to TikTok

2026 — Somebody on TikTok is building a website in 20 minutes in Canva. That's a landing page, not a website. → Watch on YouTube
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AI is sending me website rescue jobs

2026 — A weird part of my job now is fixing websites people built themselves with AI. → Watch on YouTube
burgle.xyz › videos › marketing › content

Your £500 website isn't my competition

2026 — AI has completely changed how we design and build websites. It hasn't changed who's buying them. The businesses I work with want a professional to do a professional job, and… → Watch on YouTube
burgle.xyz › videos › marketing › content

Has AI killed web designers?

2026 — Despite all the propaganda (which by now I'm fairly sure is OpenAI doing its pre-IPO marketing), AI hasn't killed web designers. It's a tool. → Watch on YouTube
burgle.xyz › videos › marketing › content

'You should always be marketing your business' they said.

2026 — Somebody said to me once: even when you're busy, you should be marketing your business. → Watch on YouTube
burgle.xyz › videos › marketing › content

Go build your website for £50 with AI then.

2026 — "Why would I pay you £10,000 for a website when AI can do it for £50?" → Watch on YouTube
burgle.xyz › videos › marketing › content

ChatGPT wrote my YouTube scripts

2026 — I read ChatGPT scripts off a teleprompter for over a year. Humans can tell, and I think they're starting to reject it. → Watch on YouTube
burgle.xyz › videos › marketing › content

Your £500 website budget is the problem.

2026 — £500 for a good website? That’s Ferrari expectations on a £500 budget. And spending £3,000 doesn’t automatically mean you’re getting good work. Here’s my take on what you should… → Watch on YouTube
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