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Swiss Army Business Card

A business card with 'useful' tools on it, designed like a Swiss Army knife. Letterpressed by Blush Publishing, with an accurate scale rule and a cut-out SPORK® and CHOPSTICKS®. Made for Consumer.

Blush Publishing's blog » Photos on Flickr »

When we first started Consumer, back in 2008, I wanted a business card that was actually different. Not different-coloured, not oddly-shaped. Genuinely, properly different.

So I made the Swiss Army Business Card: a little card with a set of “useful” tools on it, designed in the style of a Swiss Army knife. It’s got an accurate scale rule down one side, a cut-out SPORK® and a cut-out CHOPSTICKS® you could, in theory, punch out and use. There’s even a space on it for whoever’s handing the card over.

The Swiss Army Business Card, letterpressed in red by Blush Publishing.
The Swiss Army Business Card, letterpressed in red by Blush Publishing.

I got Blush Publishing to letterpress it, which is the bit that really makes it. 55 by 85mm, one colour, two sides, 350gsm white board, every line pressed properly into the paper so you can feel it.