See the posters on Flickr » The old site, via the Wayback Machine »
Novl Cuisine was the first of my daily projects — the one that started the habit. Me and Dave Pannell, my boss at The Design Mechanics, plus the odd special guest, set ourselves a challenge: design an A4 poster every single day for a year and stick the lot online. A daft daily battle over who could make the better one.
It kicked off in 2009, which makes it the granddad of Nice Smile Sir and Gramophoney — the photo-a-day and sleeve-a-day projects that came after. It’s also the only one I ever actually finished: me and Dave both did all 365, no gaps. The habit it kicked off is the one I’d eventually write a whole book about — Extreme Production.
There are days I’ll never forget. Sat at a party, a few drinks in, suddenly remembering I hadn’t done that day’s poster — legging it home for my laptop, then designing one in the middle of the room while everyone carried on boozing around me. Every single day, for a year.
We exhibited the favourites at Barnsley DMC. I can’t find much from the show these days — but here’s the best evidence I’ve got: the posters stuck up on my office wall afterwards, gently flapping in the wind.
And a few of the posters:
